27 Ott 30/10 MIBE – opening 2017
MIBE Opening 2017
October 30th, 2017
h 14:00 – 17:30
Collegio Borromeo, ‘Sala degli Affreschi’
14:00 Participant Registration
14:15 OPENING REMARKS
• A. Zucchella, Vice-Rector for Finance, University of Pavia
• N. de Cardenas, President Confindustria Pavia
• S. Denicolai, Head of MIBE University of Pavia
14:30 Part 1: BIG DATA OR BIG LIE? A CONVERSATION WITH DIGITAL GURUS
• M. Morchio, Managing Director Accenture Strategy, Italy Central Europe & Greece
• F. Troiani, CEO Business Integration Partners (BIP)
• G. Lotito, CEO FacilityLive
15:30 Break
15:40 Part 2: FAKE NEWS, REAL BUSINESS
Rethinking interactions with customers and media in the digital era: The Coca Cola case
V. Cino, Head of Public Affairs – Coca Cola Europe
Facebook and Journalism: New (Business) Models for News
N. Wrenn, Head of News Partnerships – Facebook EMEA
16:45 Talk | Round Table | Q&A
17:30 CLOSING REMARKS & PRESENTATION OF ‘BUREAU VAN DIJK’ CHALLENGE
A. Majocchi, Dean ‘Department of Economics and Management’
CHAIR: Alessio Jacona, Journalist and Expert in innovation and new media (Wired, L’Espresso)
SPECIAL GUEST: Arianna Porcelli Safonov
